Genesis Advisory

Strategy Consulting

Business segment - Strategy Consulting


Our Mission

Genesis Advisory's mission is to apply our deep industry knowledge and expertise in operational and strategic transformation to provide thought leadership and challenge established thinking. We partner hand-in-hand with clients to establish their strategic direction, build capabilities to navigate complex issues and deliver transformational outcomes.

Our Approach

Our key principals have extensive experience from top tier strategy consulting companies as well as direct private equity investment experience at top quartile private equity firms. By combining a blend of strategy consulting expertise, private equity investment background and corporate executive experience, Genesis is uniquely positioned to provide the highest calibre strategic advice with a focus on pragmatism and speed of execution.

  • Genesis principals were personally invested in the private equity assets they managed and as such, have developed an ‘owner’ mindset focused on pragmatism and speed of execution
  • Genesis principals have operational expertise, including CEO, strategy, program office management and roles with direct P&L responsibility
  • Genesis principals are directly involved in serving the client and leading projects which ensures clients have access to the highest calibre strategic advice at all times
  • With experience as Board members and in CEO or senior executive roles, Genesis principals engage with client organisations at multiple levels, from CEO and Board-level engagement to working side-by-side with management and analysts

Our Capabilities


  • Corporate  ambition & 5-year Group strategy
  • Growth strategy and adjacency evaluation
  • International market entry strategy
  • Strategic planning process

Customer strategy & marketing

  • Consumer research
  • Customer advocacy/NPS
  • Pricing
  • Store/branch rollout strategy

Performance improvement

  • Cost reduction
  • Network optimisation
  • Claims processing workflow optimisation
  • Call centre optimisation
  • Revenue assurance


  • Organisational culture diagnostics
  • Operating model design
  • Decision-making effectiveness
  • Program management and implementation


  • Commercial diligence
  • Platform investments
  • Roll-up and bolt-on strategies
  • IPO and sale processes
  • Post-Merger Integration